Netflix's Success Story and History | How Did it Beat the Biggest Companies

Netflix's success story and history
How did it beat the biggest companies, and how will it end up!!
Dear visitors of my Object website,  welcome again in an article that answers many questions on the minds of many people ,”Netflix” , you must have heard a lot of this name, especially recently with most people adhering to their homes due to the Corona virus and quarantine, so follow us , This informative article about this company.
Read about the most important secrets of the success of Netflix globally, and learn about the danger posed by it ... To you the following:
Definition of Netflix: Briefly, Netflix is ​​an American entertainment company founded by Red Hastings and Mark Randolph in 1997, in California. It specializes in providing live broadcasting and video on demand service through the Netflix website on personal computers or through the Netflix application available on many operating systems; including smartphones, tablets, digital media players, video game players, and smart TVs. In addition to delivering CDs via mail.
Benefits: One of you might ask, why does a company specialize in live broadcasting and why should I pay it? Here is the answer:
My dear questioner, TV channels are not available for free in America, However, you have to pay the cable TV fee and the package of channels that you want, and the price of which varies according to the number and quality, so the people of America have to pay to watch TV and they are not like the residents of Arab countries, for example, who can watch TV whenever They wanted and at what hour they wanted.

Accordingly, the current Netflix idea is to provide a live broadcast service at a competitive price and diversified content, here is the story...
  • The history of Netflix and the three births that Netflix has gone through to the present day:
  • In 1997 (first birth): “Losing $ 40 was the inspiration that led to wow.”
One day, Red Hastings rented a movie from a popular store, Block Buster, but he was late in returning it for a period of six weeks, which led to a fine of $ 40 (more than the price of the movie itself and the price of his rental). Hastings, however, had only decided to extinguish his anger with a creative idea, and how?
Hastings and his friend Mark Randolph co-founded a DVD and Blu-ray movie rental company in an innovative, comfortable way that rescue the customers from:
  • Waiting in lines.
  • Adherence to a specific lease period.
  • Go to the store for rental and returning.
As it provides them with all this through the mailbox and the Internet in addition to a wider selection of films and at competitive prices.

 1999: changing the labor policy:

  Netflix introduced the concept of a monthly subscription for the first time in September 1999, as you can request an unlimited number of movies for a monthly subscription, so you do not have to pay repeatedly for each movie you want to rent.

The year 2000 and the offer that was rejected:

  Despite the financial problems that Netflix had initially experienced, because people are not accustomed to renting via the Internet, but the company persevered and believed in its dream, so it offered its competitor Block Buster an offer to buy Blockbuster for $ 50 million, but the offer was turned down.

in 2002, subscribing to Netflix shares:

  Netflix presented itself to subscribe and sold $ 1 per share in the company for $ 1,500, which was a smart idea to ship the company financially.

2003 In 2003 and celebrating the first profits:

In 2003, Netflix celebrated 1 million subscribers, generating $ 6.5 million in revenue with a capital of $ 272 million.

In 2004 Blockbuster realized the truth about Netflix:

Block Buster realized the real danger after Netflix pulled the rug from under its feet, and it provided similar services for the Netflix service, but it was too late.

The year 2007 (the new birth) and the turning point in the history of Netflix:

To this date, the Netflix service relied on delivering movies to its customers in America, but many factors led to the launch of a new service, which is the online broadcast service, and the causal factors were the following:
  • Internet availability in many American homes.
  • Increasing the speed of the Internet.
  • The emergence of YouTube.

Netflix added the service of broadcasting over the Internet without additional fees, but within limits, as it is allowed to watch only from 6 hours to 18 hours according to the package subscribed to it in the mail (for example: Subscribers of $ 16.99 service a month have the ability to watch the broadcast over the Internet for 17 hours ).
Netflix started providing services outside the United States, on September 22, 2010, Netflix started broadcasting in Canada
Netflix broadcasts expanded to Brazil, Spanish America, the Caribbean countries, and the Guyana region.
Netflix expansion started in the European continent in 2012, Netflix was launched in the United Kingdom and Ireland on January 4 on September 18, Netflix expansion in Denmark, Finland, Norway, and Sweden
Netflix decided to slow down the expansion to control the cost of subscription and the Netherlands was added to the list of supported countries.
Netflix is ​​available in Austria, Belgium, France, Germany, Luxembourg and Switzerland
Netflix has expanded to Australia, New Zealand, and Japan. Italy, Portugal, and Spain.
During the Consumer Electronics Show on January 1, 2016, Netflix announced that its service would be available worldwide (except for China, Syria, North Korea, and Crimea).
⦁2010 and global expansion:
After Netflix continued in the direct broadcast service in America from 2007 to 2009, the company started for the first time outside the walls of America and its services reached Canada, where this helped to know Netflix more and spread it more broadly. The company during this period set out for the first time outside the walls of America and this decision was very important in spreading Netflix and entering new markets. The company launched the internet broadcasting service in America only and it lasted for three years from the period (2007 - 2009) and in 2010 the company expanded its services to add Canada.
2011 In 2011, a new competitor appeared HULU, and Netflix started making its own content:
At the beginning of Netflix's career, it was dealing with companies producing films and obtaining distribution rights at very low prices, as the owners of the companies were not convinced that watching the films online would be popular and that they would occupy the place of television, until they were surprised by the terrible spread of Netflix and they started to reconsider In increasing the prices of property rights, in addition to the emergence of HULU as a competitor, which led Netflix to a new attempt to circumvent the situation and transform it in its favor, it produced and added the original programs to its library, starting with the series of political drama House of Cards, which was not presented until a year 2013 and was a huge success.
⦁2013: Netflix began to display its own content and here was its third birth:
In 2013, the company launched its famous series of House of Cards, then the orange is the new black series, which is the company's first real start in producing its own content.
What did these two series add to Netflix within one year of their launch?
  • Sales increased to approximately 4 and a half billion dollars, a figure the company had not previously sold with geographical expansion.
  • In 2013 alone, the number of subscribers increased by 10 million. The total number of subscribers reached 44 million (33 million of them from America, 11 million from outside America). This year in particular shows the effect of changing Netflix's thinking by relying on serials of its own production, because in 2013, only one country was expanded, yet the number of subscribers increased by 10 million, which makes the belief that the strong impact of increasing followers was one of the exclusive series that produced them, specifically the House series. of Cards for what he gained from a great international fame thanks to the story plot and role finding by the series’ protagonists.

From 2013 to 2016 and the global expansion:

As we showed you in the table, the balance of these years in Netflix was geographical expansion, while leading the production of its content.

In 2016, the service arrives in the Middle East:

And expanding production in a crazy way.
Exporting local productions in the rest of the world and promoting them to the world, complete with tremendous propaganda (such as the German dark series) in various languages, with translation and showcases available in different languages. Which led to the promotion of a new culture, new stories far from repetition, which kept the viewer from boredom and looking at other cultures and civilizations.
⦁2017 From 2017 to 2020:
Netflix enriched its content of all kinds, comic, cultural, documentary, religious, horror, animation ....... as it wants to attract everyone of all ages and from all groups, desiring to increase subscriptions and compete with companies New that we will come to mention in the next paragraph.

From 2018 until now, the final blow, perhaps on Netflix:

The companies that were dealing with Netflix woke up from their slumber (such as Disney, NBC, warner bros) and decided to withdraw their content from Netflix and create their own broadcast platforms, and these companies became a competition for Netflix after it was their biggest supporter.

Among the most popular series and films pulled from Netflix are:
stars of war
the office
And many other works that were withdrawn from Netflix at the beginning of 2020, which were at the top of the main list in the interface. Will Netflix's policy succeed in managing this crisis and outperforming the new companies competing with it?
Will continuing to produce competitor-specific content save her from extinction and retreat in front of these giants?
Or are there new plans and innovative strategies that Netflix may resort to to circumvent the situation and manage it to its advantage as we have returned over the past years?
All this will reveal the coming days.
We were with you today in a comprehensive article on the journey of establishing the Netflix Company from the beginning until now. We saw how success stories start from crises and how a person must persevere to get what he wants. We realized that success is not an easy thing and that continuing to succeed is more difficult than getting it ... If you liked the article, don't forget to support us and share with friends, and stay healthy.
Written by Nour Alali
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